wanderher

Project Outline

01

Discover

02

Define

03

Explore

04

Materialize

05

Deliver

Discover

Research

Solo female travel has gained popularity in recent years, driven by a growing desire for independence and adventure among women. However, safety remains a significant concern. Studies and statistics indicate that while many women feel confident traveling alone, there are still some risks and challenges.



Statistics

According to a 2020 survey by Solo Female Travelers, 73% of women reported experiencing harassment while traveling solo.

The World Economic Forum's 2021 Global Gender Gap Report shows that safety impact women's travel choices, with 67% of female respondents avoiding certain countries due to safety concerns.

A 2019 study by Hostelworld found a 42% increase in solo female bookings over the past three years, yet 63% of these travelers reported avoiding public transportation at night due to safety fears.



Problem Statement:

Despite the increasing trend of solo female travel, many women face significant safety challenges that impact their travel experiences and decisions. There is a need for a comprehensive mobile application that provides: reliable information on safe travel practices, a real-time panic button, help in identifying safe areas, real-time location sharing, and a community for women to share tips and experiences.



Questions:

⟡ What are the primary safety concerns of solo female travelers?

⟡ How can the app’s interface be designed to be user-friendly and intuitive?

⟡ What navigation features are essential for ensuring ease of use while traveling?

Define

Identify Users & Features

In this section, the focus is on understanding the target audience and their needs. By creating user personas, it allows me to identify the key characteristics, preferences, and pain points of potential customers. This phase also involves determining the key features and the users goals of the website.

Target Audience

When creating the target audience for my app, I focused on adventurous, tech-savvy women aged 18-35 who prioritize safety while traveling solo. I aimed to reach those who value community, reliable information, and seamless travel planning.

empathy-img

User Persona

By creating these personas, I can empathize with the users, gaining insights that will guide the design decisions and ensure that the app meets their expectations.

empathy-img

Key Features & Users Goals

Location Sharing

Allow users to share their location with trusted contacts.

Panic Button

Users have an accessible panic button in emergency or threatening situations. It will also notify trusted contacts.

Safety Maps & Alerts

Interactive maps highlight safe areas, helping users navigate new destinations and real-time alerts about potential dangers.

Emergency Contacts

One-click access to local emergency numbers and a personal emergency contact list.

Community Forums

The app allows users to write and access helpful tips about specific areas, offering valuable insights and advice from fellow solo female travelers.

Customizable Itineraries

Help users create, modify, and share travel itineraries.

Explore

Low Fidelity Wireframes

View PDF ↗

Wireframes are created to define the structure, layout, and flow of a user interface. The goal and objectives were to prioritize simplicity, and highlight key product features, all while maintaining a positive user experience. The construction of the wireframe was influenced by the user persona and taking their needs into consideration.

User Flow

In order to understand how users navigate through the WanderHer app, a flow chart was created. The user flow ensures an intuitive experience from onboarding to accessing key features.

View PDF ↗

Explore

High Fidelity Wireframes

View Live Prototype ↗

High-fidelity wireframes provide detailed and visually accurate representations of the WanderHer app's interface, showcasing its design elements, user interactions, and core features.

Materialize

Developing Visual Identity

In this section, we define the app's color palette, typography, and consistent sizing. The color palette has been carefully selected and complemented with suitable typography. Consistent sizing and spacing based on Material Design principles maintain a clean and cohesive layout.

Color Palette

The WanderHer app's color palette is designed to create a feminine and safe environment for solo female travelers. Deep Rose and Light Peach provide warmth and approachability, while Olive Green signifies stability. Light Yellow enhances clarity and optimism throughout the interface. Coral is reserved for the emergency SOS button, replacing the traditional red, ensuring quick access to safety features. Together, these colors create a comforting and empowering experience for women navigating their journeys with WanderHer.

empathy-img

Typography & Size

The WanderHer app uses Poppins for its typography, offering a clean and modern look that enhances readability. Headings are bold and prominent, while body text is clear and easy to read, ensuring an intuitive and pleasant user experience. The consistent use of Poppins throughout the app maintains a cohesive and polished aesthetic.

empathy-img

Consistent Spacing

In reference to the Material Design website, consistent spacing is created to ensures a balanced and organized layout. By doing so, it enhances both visual appeal and usability for users navigating the travel safety app.

empathy-img

Deliver

Launching Success

View Live Prototype ↗

The final prototype is the result of careful design and lots of tweaks along the way. Based on thorough user research, it reflects the dedication to making WanderHer safe and easy to use for solo female travelers.

finalprototype-img
View More Projects ↗
emoji

Roseann Duarte-Tampos

Hand coded by me, powered by Boba

Let's get in touch!

linkedin icon mail icon