The task centered around improving a printed advertisement for a dog grooming service by redesigning its visuals and message, while ensuring the original size and information remained unchanged.
Graphic Designer
Photoshop
Illustrator
The current street advertisement for the dog daycare service fails to effectively communicate the availability of daycare services as well as dog daycare, which is a crucial aspect of the business. While the logo, colors, and slogan are impactful, the visual elements, such as images of dogs, lack the quality and appeal needed to attract potential customers.
⟡ What types of images or illustrations will best represent the daycare services and appeal to the target audience?
⟡ How can we arrange the elements on the ad to ensure the most important information is noticed first?
⟡ Is there a clear and compelling call to action that encourages potential customers to contact or visit the daycare?
In this section, the focus is on understanding the target audience and their needs. By creating user personas, it allows me to identify the key characteristics, preferences, and pain points of dog owners. This phase also involves determining the essential features and goals of the advertisement to effectively communicate the daycare services offered.
By creating these personas, I can empathize with the users, gaining insights that will guide the design decisions and ensure that the app meets their expectations.
In this section, we delve into the creative essence of creating the Dog Poster Rebrand. The carefully chosen typography, the harmonious blend of colors, and the thought process behind the logo creation.
I incorporated the Diamond Dog color scheme of black, white, and gold/yellow into the poster design by using these colors predominantly throughout the layout. Black and white served as the primary background and text colors, providing contrast and clarity.
Typography played a pivotal role during this phase, with particular attention given to highlighting the poster's contact details and slogan. The chosen typography complemented the design's overall tone, exuding a playful and enjoyable atmosphere.
Now that the final poster has been created, it engages the target demographic, clearly clarifies the dog daycare services as well as dog grooming. It has a strong call to action due to thorough research, user persona development, and careful design decisions. This rebranding effort shows how attractive graphics can transform a company's marketing strategy.
Hand coded by me, powered by Boba
