jaia

Project Outline

01

Discover

02

Explore

03

Materialize

04

Deliver

Discover

Research

Research shows a growing trend among Millennials and Gen Z in purchasing houseplants, mainly influenced by social media exposure and the pandemic. This demographic, typically comprising small households without teens or children, demonstrates a significant interest in online purchasing, with a 53% increase expected into 2021. The target audience for Bloom Buds falls within the 20-40 age range, showing openness to e-commerce platforms and a keen interest in lifestyle trends.



Problem Statement:

Lack of knowledge about proper plant care, restricted access to reputable plant vendors, and the trouble of bringing plants from nurseries into one's home are some of the reasons why urban dwellers and plant enthusiasts sometimes struggle to obtain and keep healthy houseplants.



Questions:

⟡ How can the app be designed to be user-friendly and visually appealing?

⟡ What are the key features that users will find most valuable?

Define

Identify Users & Features

In this section, the focus is on understanding the target audience and their needs. By creating user personas, it allows me to identify the key characteristics, preferences, and pain points of potential customers. This phase also involves determining the key features and the users goals.

User Persona

By creating these personas, I can empathize with the users, gaining insights that will guide the design decisions and ensure that the app meets their expectations.

empathy-img

Explore

Low Fidelity Wireframes

View PDF ↗

A basic outline of the app's design, highlighting important UI components and content placement, is provided by the Bloom Buds wireframes. These low-fidelity designs act as a guide for the visual hierarchy of the app, guaranteeing a unified and intuitive user interface for the best possible user experience.

User Flow

From browsing to purchasing, the Bloom Buds flow chart guides users through the sequential user journey.

View PDF ↗

Explore

High Fidelity Wireframes

Building ontop of the low-fi sketches, the rough ideas have evolved into a refined and interactive design. The high-fidelity prototype offers a realistic representation of the Bloombuds app.

Materialize

Developing Visual Identity

In this section, we delve into the creative essence of Bloom Buds branding journey. The carefully chosen typography, the harmonious blend of colors, and the thought process behind the logo creation.

Color Palette

I purposefully chose a unique approach to the color scheme by using tones of orange, beige, brown, and green in relations to tropical colors. It differentiates from the typical green color spectrum seen in comparable apps. In order to differentiate our app from the competition and establish a more approachable relationship with our users, I wanted to infuse warmth and friendliness through this vivid diverse color scheme.

empathy-image

Typography

The typography that I chose for Bloom Buds are: Roca Black font to give our headers a striking and eyecatching appearance. To ensure a smooth user experience, I also chose the Montserrat font because of its balanced design and best readability in our application

empathy-img

Logo Design

For the logo, I specifically opted for a Birds Nest Snake Plant, to embody the essence of our brand. Featuring a plant as our logo not only aligns with the company's focus but also ensures our brand remains distinctive and recognizable to our users.

The name "Bloom Buds" and the inclusion of the plant in the logo are intentional decisions. Plants, universally symbolizing growth, development, and life, aligning with the company's values.

The term "buds" signifies the initiation of development and growth, particularly fitting for our new company as we aspire to progress alongside our audience's shared passion for plants.

Lastly the word "buds" adds a playful and charming element that implies companionship. This fits in nicely with our plant delivery service and helps to build a warm and approachable brand image.

empathy-img

Form Elements

The Bloom Buds app's user interface and form elements were specifically created with the convenience and effectiveness of the user in mind. By utilizing simple layouts, user-friendly input fields, and minimalist design

high-fidelity-img2

UI Elements

The Bloom Buds app's user interface icons were carefully designed to improve user comprehension and navigation. These icons function as clear visual indicators for everything from cart management to plant categories, improving user experience overall and adding to the app's unified and approachable layout.

empathy-img

Button Elements

The Bloom Buds app features well-thought-out button elements that maximize user engagement and functionality with contrasting colors and clear labels. These buttons are placed thoughtfully across the UI to make it easier for users to navigate and take action, which improves user experience in general.

empathy-img

Deliver

Launching Success

In this section, the final prototype for Bloom Buds is developed, incorporating all UI elements to create a cohesive and visually appealing user interface. The prototype showcases the culmination of design efforts, presenting a functional and intuitive app that seamlessly integrates navigation, interaction, and aesthetics to provide an engaging user experience.

Sign In, Account Creation & Home Page

The Sign In/Account Creation & Home Page section introduces users to Bloom Buds' streamlined login process and personalized home interface, providing a seamless entry point into the app's vibrant world of plant shopping and care.

View PDF ↗

App Design

The Product Page in the Bloom Buds app offers detailed information and captivating imagery of each plant, empowering users to make informed decisions. With seamless Add to Cart functionality, users can effortlessly curate their selections, while the My Cart page provides a consolidated view for easy review and checkout. Meanwhile, the Browsing Page presents an expansive array of plant options, ensuring an immersive and enjoyable shopping experience tailored to every user's preference.

View PDF ↗

View More Projects ↗
emoji

Roseann Duarte-Tampos

Hand coded by me, powered by Boba

Let's get in touch!

linkedin icon mail icon