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Project Outline

Overall

Goals

The primary goal is to increase consumer and wholesale buyer awareness of AVAPET's various product offerings by displaying both new and existing inventory in eye-catching designs and engaging content. These strategies help to build AVAPET's reputation as a top supplier of premium wholesale pet supplies. Furthermore, the appealing posts encourage product interest, website explorations, and inquiries.

Design

Approach

This section highlights the graphics in creating the products for AVAPET's. Each graphic is tailored to emphasize product features, maintains consistency with AVAPET’s brand identity, and balances promoting both AVAPET and the individual product brands distributed.

Product-Centric Graphics

Each graphic highlights the product's key features and benefits, making its value clear to customers—for example, showcasing freeze-dried dog treats in various flavors.

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Brand Cohesion

All visuals align with AVAPET’s brand identity, maintaining a consistent and professional look. Colors, typography, and design elements are in harmony with AVAPET’s branding guidelines.

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Dual Representation

The graphics showcase both the AVAPET brand and the individual product brands we wholesale. This dual focus reinforces AVAPET’s role as a trusted distributor while promoting the products we carry.

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Content

Strategy

This section outlines the approach to highlight new products, provide educational and informative content, and include engaging Call-to-Actions. The graphics showcase new products, and encourage customer interaction to drive interest and inquiries.

Highlight New Products

Graphics introduce customers to fresh products, creating excitement and encouraging inquiries.

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Educational and Informative

Posts include clear, concise details about the product, such as key features, and benefits.

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Engaging Call-to-Actions

Each post encourages interaction, such as reaching out for inquiries, exploring or visiting the AVAPET website.

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Roseann Duarte-Tampos

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